For the launch of La Révolution, S1, a French Netflix Original, I created, produced  and broadcasted a teaser (video & still) in Print, TV, and social media on the 14 of July (Bastille Day).

 

In 24 hours, this teaser has been seen more than 2 millions times and raised the awareness for the show with more than 40 French press pick ups.

 

This is how an unknown IP leverage the curiosity of  people 2 months before its launch with no images of the show, but just a smart positioning around French symbolism and with no strict genre attached. 

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