In 2018, Lacoste has dropped its iconic crocodile logo in a bid to save endangered species with a limited edition range of polo shirts.

In partnership with the International Union for Conservation of Nature (IUCN), the French tennis brand will release 10 different shirts embroidered with animals who are currently at risk of extinction such as the Kakapo parrot and the Sumatran tiger.

 

Just 1,775 polo shirts will be available in total, in a move that will see the fashion label replace its signature crocodile icon for the first time in its 85-year history. By buying a polo, you participate in helping IUCN and Lacoste in the fight for wildlife conservation worldwide

A contagious talk from Fanny Buisseret and me at Contagious 2018

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