For the launch of Emily in Paris S2. We created a branded « walk video » on Youtube from Emily’s place to Savoir.
On her way to her office she’ll meet famous influencers (Paola Locatelli, Carine Roitfeld, Kiddy Smile & Louis Pisano). The walk is also available as a podcast. This activation has reached 5M+ people. The Youtube video reach 100K+ views with no media investments and the talents including Lily Collins shared the video on their social handle.
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