For the launch of La Révolution, S1, a French Netflix Original, I created, produced  and broadcasted a teaser (video & still) in Print, TV, and social media on the 14 of July (Bastille Day).

In 24 hours, this teaser has been seen more than 2 millions times and raised the awareness for the show with more than 40 French press pick ups.

This is how an unknown IP leverage the curiosity of  people 2 months before its launch with no images of the show, but just a smart positioning around French symbolism and with no strict genre attached.