Netflix – Just Love – Global Brand Campaign [2021]

In 2021, I led a global I&D Brand campaign for Netflix. We released an AV to celebrate Valentine’s day by putting forward the most iconic LGBTQ+ kisses from our originals.

The AV has an original cover of “La vie en rose” from Belgian artist Angele.The lyrics of the song have been twisted from using he/his pronouns to she/her to match the idea of the edit. The final animation is done by Marylou Faure.

The AV has been posted in 8 countries in EMEA, LATAM & UCAN. It delivered 5M+ organic views and 150K+ organic engagements

We also got coverage from big outlets.

TETU (leading LGBTQ+ magazine) « Valentine’s Day is a very heteronormative day. Not for Netflix who just released a committed love campaign which gives a large space to the LGBTQ+ community » / « Netflix does a lot for the LGBTQ+ community »

NRJ (leading music radio) « Angèle is singing La vie en Rose on heartwarming kissing scene of same sex couple from Netflix’s movies and series »

TF1 (leading TV channels) during the TV show 50 minutes Inside for a recap of Angele’s career.

Finally, we use Angèle brand new TikTok to make people use the cover of La Vie en Rose as they wanted to, and we got more than 120 user generated content across the plaform, generating more than 2M+ views.

Trailer Agency – Zealot UK